Questions
- What is the primary goal of marketing? a) To increase product prices
b) To promote and sell products or services
c) To develop new products only
d) To handle customer complaints - Which of the following is NOT part of the 4 Ps of marketing? a) Product
b) Price
c) Promotion
d) Profitability - What does the term “target market” refer to? a) The competitors in a market
b) The specific group of consumers a business aims to reach
c) The overall market size
d) The geographic location of a business - Which marketing strategy involves creating valuable content to attract and engage customers? a) Direct selling
b) Content marketing
c) Price skimming
d) Mass advertising - What is “branding” primarily about? a) Setting the right price for a product
b) Creating a unique identity and image for a product or company
c) Distributing products efficiently
d) Developing new product features - Which digital marketing channel is most effective for targeting specific audiences based on behaviors and interests? a) Television advertising
b) Billboards
c) Social media advertising
d) Radio commercials - What does “market segmentation” involve? a) Combining all potential customers into one group
b) Dividing a broad market into smaller, more defined categories of consumers
c) Segregating competitors in a market
d) Increasing the price of a product - Which of the following is an example of inbound marketing? a) Cold calling
b) Pay-per-click advertising
c) Search engine optimization (SEO)
d) Broadcast TV ads - What is the purpose of a marketing mix analysis? a) To evaluate the effectiveness of marketing strategies
b) To determine the company’s financial health
c) To build a new product line
d) To analyze customer complaints - Which metric is commonly used to measure the success of digital marketing campaigns? a) Gross profit
b) Return on Investment (ROI)
c) Customer satisfaction survey
d) Inventory turnover
Answers:
- b) To promote and sell products or services
- d) Profitability
- b) The specific group of consumers a business aims to reach
- b) Content marketing
- b) Creating a unique identity and image for a product or company
- c) Social media advertising
- b) Dividing a broad market into smaller, more defined categories of consumers
- c) Search engine optimization (SEO)
- a) To evaluate the effectiveness of marketing strategies
- b) Return on Investment (ROI)