Experience
Owner/publisher – Yussuf.net
2024 – Present
- Managing Yussuf.net’s hosting and domain registration to ensure the site remains accessible and secure
- Designing and updating the layout and appearance of Yussuf.net to ensure a modern and professional look
- Creating and editing content to showcase skills and experiences
- Monitoring website analytics to track visitor engagement and identify areas for improvement
- Responding to visitor inquiries and comments to foster community engagement and network building
- Optimising Yussuf.net’s performance by improving loading speeds and fixing any technical issues as they arise
- Incorporating new features and tools, such as contact forms or social media integrations, to enhance user experience
- Maintaining consistent branding and updating multimedia elements to keep the site fresh and relevant
- Ensuring Yussuf.net complies with privacy policies and data protection regulations
- Promoting Yussuf.net through social media channels and online communities to increase visibility and traffic
Journalist – BBC
2019 – Present
- Playing a pivotal role in meeting the needs of BBC users by identifying news and key insights based on the monitoring of TV, radio, newspapers and social media across Africa
- Producing content in English and covering many news stories, including breaking news
- Working a shift pattern and feeding into the global news agenda, acting as a point of reference on Sub-Saharan Africa
- Using a variety of digital tools and techniques to mine the media for story ideas
- Identifying emerging trends and narratives and contributing to advance planning for coverage of key events
Communications Officer – Star Media Development Centre
2018 – 2019
- Built and maintained relationships with journalists and media contacts
- Developed and managed content for newsletters, reports, the organisation’s website, social media and other platforms
- Wrote clear, concise and engaging communication materials
- Managed social media accounts and websites
- Tracked and analysed engagement metrics to optimise content performance
- Prepared internal memos, announcements and updates
- Supported leadership in communicating key messages to staff
- Ensured consistency in brand voice, tone and visual identity across all communication materials
- Supported marketing and promotional activities aligned with brand guidelines
- Supported rapid communication efforts to mitigate reputational risks
- Coordinated communication with key partners, donors and stakeholders
- Prepared presentations, speeches and briefing materials
Digital Journalist – BBC
2017 – 2018
- Monitored African media, translated, wrote, edited and adapted stories
- Produced engaging content in English and covered many news stories, including breaking news
- Used a variety of tools and techniques to mine the media for story ideas, identifying emerging trends and narratives
Monitoring Journalist – BBC
2012 – 2017
- Identified news and key insights from TV, radio, newspapers and social media in Africa
- Produced engaging content in English on a range of different platforms
- Used a variety of tools and techniques to mine the media for story ideas
- Identified emerging trends and narratives and contributed to advance planning of key events
- Ensured that the quality of my output was legally sound and conformed to the organisation’s editorial standards
Monitoring Journalist – Horn of Africa Media Research Centre
2011 – 2012
- Tracked, translated and summarised Horn of African media to help clients make sense of events in the region
- Identified and reported on key developments relevant to clients
- Maintained a deep understanding of regional and global issues
- Collaborated with other journalists to verify information and produce comprehensive coverage
- Ensured compliance with editorial standards and legal requirements
Producer/Editor – Star FM Kenya
2009 – 2011
- Planned, developed and produced radio programmes, segments and features
- Edited audio recordings to ensure clarity, quality and adherence to broadcast standards
- Collaborated with hosts, reporters and guests to coordinate content and schedules
- Ensured content complied with legal, ethical and station policies
- Monitored and troubleshooted technical issues during live broadcasts or recordings
- Maintained organised archives of audio files and production materials
Education
Masinde Muliro University of Science and Technology
Bachelor of Journalism & Mass Communication
Class of 2012
Languages
Somali
Kiswahili
Conversant with Arabic